Marketers have discovered that when packaging displays the real product, as opposed to being hidden inside a box, their products perform much better in the retail sales environment. That’s why today you see everything from fishing lures to cosmetics in either thermoformed plastic clamshells or blister packs. Consumers want to see the real thing. Nearly all these types of packaging are thermoformed. The various forms are: a complete plastic clamshell package that is hinged and includes a locking function, a clear plastic blister package either sealed or folded against a cardboard backer, or a clear tray and lid. All provide effective, efficient, and successful ways to go to market.