In a proud moment for the Doshi family, Rushabh Doshi has taken on the role of leading Machinecraft Technologies\' global sales and digital transformation initiatives, representing the 3rd generation of the founding family.
A Legacy of Innovation
Machinecraft was founded in 1976 by the Doshi family, starting as a small workshop manufacturing basic vacuum forming machines. Under the 2nd generation\'s leadership, the company grew to become India\'s leading thermoforming machine manufacturer with exports to over 40 countries. Now, the 3rd generation brings fresh perspectives on technology, digital marketing, and global market expansion.
Vision for the Future
Rushabh\'s vision includes leveraging AI and digital technologies to enhance both the machines themselves and the customer experience. This includes IoT-enabled machine monitoring, AI-powered process optimization, and a digital-first approach to global sales and customer support. The goal is to position Machinecraft not just as a machine manufacturer, but as a complete thermoforming solutions partner.